Cafe Valley Festival of Rio de Janeiro: The Courtship of Traditions and dialogues between party and urban spectacle.
Image and Culture
The project aims at integrating the production of Nescafe, analyze the trajectory of Cafe Valley festival in the state of Rio de Janeiro, started in 2003 and presenting its 12th edition in 2014. In 2013 began the first research in city Vassouras / RJ, where the festival had its initial core. The approach to issues such as preservation of heritage, promotion of local cultures, the festival “tourism” and “cultural tourism” that align with the urban party turned into some moments spectacle. This view opens up the prospect of reflections on the relevance of spectacular events and intervention in life and daily life of the 15 cities involved in the production of the festival. if estaveleceu as first object the event “Parade Traditions” which gathers 12 manifestations of popular culture and regional folklore, including Folias de Reis, Capoeira, Caxambu, Jongo, Cana Verde, Cordel, Mourners groups among others.The research field set as articles productions, book and documentary films during the festival, during the two-year period (2014/2015) needed to understand the strategies of their production and the speeches and dialogues between groups, taking into account that the festival program It includes the participation of symphony orchestras, choirs, presentations of classical musicians and artists of Brazilian popular music in concerts that take place in public squares, farms and churches. It is intended therefore to document this interaction between these groups, the participation of citizens, the policy of attracting tourists and what management strategies for permanency and continuity of this event today compared to other spectacles like the Oktoberfest, the Rodeos, the Feast Grape between outros.Para construction theoretical and practical analysis of this is used in the fields of social sciences and the like, it interlinks the performing arts, visual arts, anthropology, arquyitetura, cultural management (administration) and tourism, under a look ethnographic that is effective in translating visual and historical discourses that make up a rich crop of Rio culture.